Monday, October 11, 2010


This is an Ad for alcohol. It features a woman in a wedding dress holding the bottle of alcohol and winking. She is sitting in a car next to a pig in a suit. There is also writing in a different language as the caption.
The Ad is trying to appeal to the desire men have for getting a girl that is better than them. Specifically this is a desire to have an ego or self esteem boost.
The intended audience would be men.
Claims would be that alcohol tends to make women do things they normally would not, and that the only way men can get a girl that is better than them is if the girl is drunk or at least under the influence of it.
The creator of this ad assumes that you will realize the pig and the girl just got married, and that the pig is a reference to the saying that men can be pigs. Also, you are expected to notice that the girl is under the influence of alcohol and that is why she just married the pig.
Evidence of this is the way they are dressed and the just married writing on the car window suggests that they just got married. The way the girl is holding the bottle and winking supports the fact that she is the one under the influence. The creator made it quite obvious that the man is supposed to be a pig because his head is a pig head. Also, the women in the window has her nose pressed up against the glass, making her nose look like a pig nose. This is maybe suggesting that she is related to the man.



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